London (020 8149 9777)
info@chards.co.uk
www.chards.co.uk
Introduction & History
Chards Coin & Bullion Dealer, founded in 1964 by CEO Lawrence Chard, has grown from a small shop in Blackpool to become one of the largest bullion dealers in the United Kingdom. Their latest business venture includes a prestigious office in Hatton Garden, London. With an unwavering commitment to integrity, Chards Coin and Bullion Dealer offers unparalleled service and expertise, making it the premier choice for bullion investors.
Our Mission Statement
Chards Coin & Bullion Dealer facilitate the buying and selling of investment bullion at exceptional prices, empowering our customers to make informed decisions.
As a family-run business offering transparency, fairness, and options for all, we are committed to exceeding the expectations of our customers and helping them build a brighter financial future.

Awards & Achievements
- Chards Coin and Bullion Dealer, has been awarded UK’s best bullion dealer of the year, an impressive four times in a row between the years of (2015,2018) before the cancellation by bullion.directory.
- In January 2024, Chards Coin and Bullion Dealer became a full member of the LBMA (London Bullion Market Association), a significant prestigious industry body.
- With over sixty years of business, Chards Coin and Bullion Dealer continue to thrive.
- Chards Coin and Bullion Dealer opened their second base of operations in Hatton Garden,
London in 2024.
Values
- Six Decades of Experience: Chards Coin and Bullion Dealers long history ensures customers are dealing with a stable and reputable company.
- Family Business: The company’s family ownership allows for a personalised approach to customer service and a commitment to high ethical standards.
- LBMA Full Member: As a full member of the London Bullion Market Association (LBMA), Chards Coin and Bullion Dealer adheres to the highest industry standards and is committed to secure and ethical transactions.
- Fully Insured: Specialist insurance through Lloyd’s of London covers customers against potential risks associated with orders, deliveries, and vaulting services.
- UK Showrooms: Chards Coin and Bullion Dealers offers two strategically located showrooms in London’s Hatton Garden and Blackpool’s South Shore, providing face-to-face consultations.
- Auditing & Accounts: In partnership with Azets, a top 10 UK auditor, Chards Coin and Bullion Dealer provides third-party verification of its financials and vaulted assets, ensuring the highest level of customer confidence.
- Offshore Vaulted Storage: As well as offering dedicated onsite vaulted storage options, Chards Coin and Bullion Dealer also allows you to store your investment coins and bars overseas in locations such as Zurich and Frankfurt.
- Digital Gold & Silver: With the constantly evolving landscape of investing, Chards Coin and Bullion Dealer allows customers to invest in gold and silver digitally.
- SIPP Bullion Account Applications: Customers who wish to add gold to their pension pots can buy investment gold bars from Chards Coin and Bullion Dealer. We are happy to work with any pension provider and can deliver your gold to UK or overseas vaults.
- Educational Content: Chards Coin and Bullion Dealer prides itself on being an industry leader, offering educational content through online guides and videos to inform and educate customers.
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Testimonials
Why I’ve used Chards for years.
The products are listed on the website and it’s really easy to navigate. The information about the products are all on there and allow for me to make an informed decision. Payment system is really easy to understand.
The products are sent out using a reliable delivery company in all of my experience and the quality of the items I receive is nothing less than excellent. Chards are my default go to dealer.
John H – Trustpilot
Quite often use Chards.
Very efficient service and always carry out specific requests when needed. Just wish they would provide little bags for the coins at no extra cost.
Karen – Trustpilot
An easy to use system and competitive prices
Very happy with ease of ordering, price, quality of coins received and with time for order processing and delivery,
Simon – Trustpilot
Great experience. Another happy customer
I’m the new customer. Chards is professional company. No pushy sales people. Very honest people. I’m so happy I’m dealing with Chards . All worked out for me like a clock From enquiries to delivering the product. ..Big thank you !
Elena B – Trustpilot




